Nonprofits out of necessity must focus on fundraising, but most of the time simply having a donation form available on your website wont generate the revenue needed to fund your organizations mission.
Its important to diversify your fundraising strategy so that you can incorporate traditional, digital, and mobile giving methods to help grow your fundraising. One effective method is text-to-give.
Text-to-give allows donors to donate directly from their smartphones. Its an easy and convenient giving channel that provides donors with the opportunity to support a nonprofit at any time, from anywhere.
There are many benefits to using text-to-give as part of your fundraising strategy. These include convenience, speed, versatility, and data.
The biggest benefit of using text-to-give is the convenience associated with it. Donors can give whenever they choose to, making it easy for them to participate in your campaigns and appeals.
Heres how easy it is to use text-to-give:
Donors text your pre-selected keyword to your nonprofits shortcode.
Donors receive a text message in response that includes a link to a mobile-friendly donation page, where they can choose their donation amount and fill in their payment information.
Once the donor completes the donation, theyll receive a confirmation email with a donation receipt.
This level of convenience can significantly boost your donation revenue, simply because more individuals will choose to give via smartphone. For more information on how to get started with text-to-give, check out this guide.
Another great benefit of using text-to-give is how quickly youll be able to collect funds. After all, the convenience doesnt just benefit the donorsit benefits your organization, too!
Because donors give in real-time, donations are deposited directly into your bank account, creating a shorter turnaround time for nonprofits to receive funds.
Because youll have access to your funds much more quickly, youll be on your way to raising the money you need and working toward your mission sooner.
Text-to-give is a solution that offers a lot of versatility in its uses. Here are a few ways you can use text-to-give in some commonly held nonprofit events:
Galas & ticketed events. Use text-to-give in your donation appeals during events like auctions so guests can contribute beyond bidding on items.
Giving days. Since giving days are only 24 hours long, donors need to be able to give from wherever they are once they hear about your campaign. Text-to-give offers just the solution for this!
Disaster relief. Nonprofits who provide aid after natural disasters can use text-to-give to help them with emergency relief efforts. This can raise a lot of funds in a short amount of time.
Text-to-give doesnt have to go with a specific campaign. Its also a great way to offer donors a variety of channels through which they can donate during general fundraising efforts. The more options you provide, the more preferences youll appeal to and the more youll raise as a result.
Planning an event may take a lot of organization and effort, but you can make the most of it by adding text-to-give into the mix. Maximize the results of your general fundraising, as well, so you can focus more time on whats most important: your mission.
When you take advantage of text-to-give, you can still capture pertinent donor information, such as donors names, payment information, and more.
Additionally, youll stay on top of your data if your text-to-give software integrates with your donor database, which means all the donor data you collect will automatically be recorded into donor profiles for you to reference in the future. So if you want to thank your donors or reach out to them for other reasons, you can personalize your communication and create a more meaningful connection with them.
There are many reasons text-to-give is a great giving channel to include in your fundraising strategy. But you might not be sure where to start with it. Do your research and determine what your organizations needs are, and from there, youll be on your way to raising more.
Need some guidance? Check out this list of top text-to-give services.
Joshua Meyer, director of marketing for OneCause, helps nonprofits engage new donors and achieve their fundraising goals.
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