News and Information about the nonprofit sector in Massachusetts. Check back frequently to keep informed.
August 15, 2020
 
Incorporate Text-to-Give into Your Fundraising
By Joshua Meyer

Joshua Meyer
Joshua Meyer
Nonprofits out of necessity must focus on fundraising, but most of the time simply having a donation form available on your website won’t generate the revenue needed to fund your organization’s mission.

It’s important to diversify your fundraising strategy so that you can incorporate traditional, digital, and mobile giving methods to help grow your fundraising. One effective method is text-to-give.

Text-to-give allows donors to donate directly from their smartphones. It’s an easy and convenient giving channel that provides donors with the opportunity to support a nonprofit at any time, from anywhere.

There are many benefits to using text-to-give as part of your fundraising strategy. These include convenience, speed, versatility, and data.
data

Text-to-give is a great way to both cultivate donors you already have and reach new ones. Here's how to get started.

1. Convenience


The biggest benefit of using text-to-give is the convenience associated with it. Donors can give whenever they choose to, making it easy for them to participate in your campaigns and appeals.

Here’s how easy it is to use text-to-give:
  • Donors text your pre-selected keyword to your nonprofit’s shortcode.
  • Donors receive a text message in response that includes a link to a mobile-friendly donation page, where they can choose their donation amount and fill in their payment information.
  • Once the donor completes the donation, they’ll receive a confirmation email with a donation receipt.
This level of convenience can significantly boost your donation revenue, simply because more individuals will choose to give via smartphone. For more information on how to get started with text-to-give, check out this guide.

2. Speed


Another great benefit of using text-to-give is how quickly you’ll be able to collect funds. After all, the convenience doesn’t just benefit the donors—it benefits your organization, too!

Because donors give in real-time, donations are deposited directly into your bank account, creating a shorter turnaround time for nonprofits to receive funds.

Because you’ll have access to your funds much more quickly, you’ll be on your way to raising the money you need and working toward your mission sooner.

3. Versatility


Text-to-give is a solution that offers a lot of versatility in its uses. Here are a few ways you can use text-to-give in some commonly held nonprofit events:
  • Galas & ticketed events. Use text-to-give in your donation appeals during events like auctions so guests can contribute beyond bidding on items.

  • Giving days. Since giving days are only 24 hours long, donors need to be able to give from wherever they are once they hear about your campaign. Text-to-give offers just the solution for this!

  • Disaster relief. Nonprofits who provide aid after natural disasters can use text-to-give to help them with emergency relief efforts. This can raise a lot of funds in a short amount of time.
Text-to-give doesn’t have to go with a specific campaign. It’s also a great way to offer donors a variety of channels through which they can donate during general fundraising efforts. The more options you provide, the more preferences you’ll appeal to and the more you’ll raise as a result.

Planning an event may take a lot of organization and effort, but you can make the most of it by adding text-to-give into the mix. Maximize the results of your general fundraising, as well, so you can focus more time on what’s most important: your mission.

4. Data


When you take advantage of text-to-give, you can still capture pertinent donor information, such as donors’ names, payment information, and more.

Additionally, you’ll stay on top of your data if your text-to-give software integrates with your donor database, which means all the donor data you collect will automatically be recorded into donor profiles for you to reference in the future. So if you want to thank your donors or reach out to them for other reasons, you can personalize your communication and create a more meaningful connection with them.

There are many reasons text-to-give is a great giving channel to include in your fundraising strategy. But you might not be sure where to start with it. Do your research and determine what your organization’s needs are, and from there, you’ll be on your way to raising more.

Need some guidance? Check out this list of top text-to-give services.


Joshua Meyer, director of marketing for OneCause, helps nonprofits engage new donors and achieve their fundraising goals.
November 2019
SUBSCRIBE FREE – Keep current with the Wednesday Report emailed to you free each week. Click here.
Got news, advice, resources? Send it to editor@massnonprofit.org.