News and Information about the nonprofit sector in Massachusetts. Check back frequently to keep informed.
August 10, 2020
 
Now May Be the Right Time for Nonprofits to Monetize Their Blog
By Wendy Dessler

Wendy Dessler
Wendy Dessler

One of the main concerns you have running a nonprofit organization is finding unique and ethical ways to generate new sources of revenue, and an effective tactic to enhance income is by monetizing your blog, if you haven't done so already.

Monetizing your blog, which for most nonprofits means using their website to generate revenue, can be especially valuable as many organizations are rethinking the way they raise funds in the wake of the coronavirus pandemic.

Sell Exclusive Access to Custom Content

The ways in which you monetize your blog depends solely on the type of nonprofit organization you have. For instance, if your organization is centered around wildlife conservation, you will need to find monetization methods that are in line with the values you have. Selling exclusive content to your audience is imperative when trying to generate some revenue. This content can be things like a customized e-book, videos, or even a quarterly newsletter.

Having success with this website monetization method will require you to educate your audience regarding why they may want this custom content. The more you know about your audience and the type of marketing they respond to, the easier it will be to sell exclusive access to custom content. Getting some guidance from an organization like Today With Jay can help you figure out the best approach to monetizing the website you have in place for your nonprofit.

Take Advantage of Pay-Per-Click Advertising

Designing a website that is both appealing and informative is generally the main goal nonprofit organizations have. If your website receives a lot of traffic, you need to find a way to take advantage of this fact. Using the power of pay-per-click advertising can help you generate revenue with your website. Millions of business owners and entrepreneurs use pay-per-click advertising to spread the word about their products and services. These small ads will appear along the header and footer of your website.

Companies like Google have a very sophisticated algorithm in place designed to only show consumers ads that they are interested in. Each time a consumer clicks on one of these ads, you will receive monetary compensation. While it will take a number of impressions to generate steady revenue, pay-per-click monetization is very low maintenance.

If the website for your nonprofit organization does not receive a lot of traffic, you need to fix this problem before jumping into the paid search game. Promoting your nonprofit’s website on social media is a great way to increase both visibility and the amount of traffic it receives.

Consider Using Affiliate Programs

There are a number of businesses that have affiliate programs in place. These programs are designed to compensate influencers and website owners who generate revenue for a particular company. For example, companies like HubSpot have a flat-rate affiliate program that can pay up to $1,000 per each product purchased. SEMRush also has an affiliate program that offers up to a 40% compensation rate.

Taking the time to research the various affiliate programs on the market is crucial before choosing one. Ideally, you want to choose products/services that are aligned with your nonprofit organization’s brand.

The last thing you want is to promote products/services that are opposed to the image your organization has. As you start to look at the various affiliate programs online, take notice of how much compensation you are awarded. In most cases, you will have to work hard to drive traffic to your affiliate link. While this may be a bit time consuming, it will be worth the effort considering the revenue it can help you generate.

Developing blog posts and custom ads on your website to promote your affiliate link is imperative. By doing this, you can have success with this form of blog monetization.

It’s Time to Get Started

Now that you know more about how to monetize your blog, it is time to get to work. Finding the right method of blog monetization will require some trial and error. Trying a few different monetization methods will allow you to figure out which one works for the needs of your nonprofit organization.

Wendy Dessler is Super-Connector at OutreachMama, an online relationship building service. Email to her at wendy@outreachmama.com.

June 2020

SUBSCRIBE FREE – Keep current with the Wednesday Report emailed to you free each week. Click here.
Got news, advice, resources? Send it to editor@massnonprofit.org.