Finding Your Next Big Donor Starts at Home
Nonprofits in search of wealthy donors may not need to look any further than their own database, since people who are likely to make large gifts probably have a relationship with them already.
However, it may take high tech know-how to identify the right prospects, according to a special report from The Nonprofit Times
The best way to start, according to the report, is to analyze the information your organization already has on people who have contributed in the past. Assessing how often they have given, and how much, will help you establish the donors loyalty factor.
For the full report, click here