June 18, 2018
Recent Rodman for Kids Event Raised $14M, Setting a Record

April 25, 2017 — Rodman for Kids, a Foxborough-based nonprofit that raises funds for youth-focused nonprofits that support at-risk children in Massachusetts, this week announced that its annual, one-day fundraiser last fall raised $14,035,000, setting a record for the 26-year-old event.

Billed as the nation's top one-day athletic event raising funds for youth, Rodman for Kids said all funds raised support other nonprofits, and approximately 250,000 youth in Massachusetts, because Rodman Ford underwrites all expenses of the annual event.

Since its launch in 1991, the annual Ride for Kids, which attracted 2,000 riders last September who engaged in 25-, 50-, and 100-mile noncompetitive cycling tours, has raised more than $122 million, the organization said.

The most recent Ride for Kids, which was supported by 700 volunteers, generated funds for 50 affiliated charities, ranging from start-ups with a single staff member to large institutions with sophisticated development operations. Support generated by the ride ranged from $25,000 to $1 million.

Don Roadman, president of Rodman for Kids, writing in a recent newsletter, noted, "As the Ride matures, affiliate charity collaboration will continue to be a major focus. I am inspired and enthused by the small and big ways our affiliates are working together, and with our renewed focus I know we will continue to find new ways to partner together for a greater good."

Rodman for Kids Chairman Chris Small lauded the affiliate charities "for a growing commitment to improving and expanding the important work they already do by listening and learning from one another as collaboration become a bigger and bigger benefit of involvement in the Ride."

Affiliated charities set a fundraising goal prior to the annual event and then raise funds through corporate sponsorship, foundations, individual donors, and ridership. In turn, Rodman matches those funds at a rate of 5% when the agencies meet their predetermined fundraising goal. Each rider, whether riding independently or as part of a team, is required to raise $1,500.

Top sponsors of last year's ride included the Mark Wahlberg Youth Foundation, Barr Foundation, Cabot Corporation Foundation, Charles Hayden Foundation, Cummings Foundation, Loomis, Sayles & Company, Rodman Ford, and the Yawkey Foundation.

Since its first year, when it raised $30,000 and had one charity affiliate, the Robert F. Kennedy Children’s Action Corps, the amount the Ride for Kids raised each year has grown steadily. The 2016 ride raised $735,000, or 5.5%, more than the $13,300,000 raised the year before.

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