Crossroads Raises $760K via Annual Gala, Setting a Record
May 18, 2018 Crossroads, a Duxbury-based nonprofit that provides summer camp and year-round mentoring programs for at-risk youth, announced that its recently held annual gala raised $760,000, surpassing its goal, by 17% to set a record.
The 10th Annual Urban Campfire gala, held May 10 at the Revere Boston Common, also set an attendance record, drawing 350, surpassing its goal of 300.
Typically, the event raises around $525,000 and draws about 240 people.
Helping to boost results this year, according to Monika Schlaak, director of development operations at Crossroads
, was an effort to promote the tenth anniversary of the gala as a benchmark event, honor outgoing board chair Kevin Phelan for 10 years of leadership, and welcome Simon Hess as the organization's new president.
In addition, the gala, supported by a 50-member committee, was held in a new venue," which really refreshed the look, feel, and vibe," Schlaak said.
Funds raised will support Crossroads multi-year summer and school-year empowerment programs for Massachusetts youth.
Nearly all the funds were generated before the event through sponsorships and general donations through invitation.
This year's Urban Campfire raised 29% toward Crossroad's 2018 fundraising goal.
All proceeds from the event will be matched by longtime partner Don Rodman and the Rodman Ride for Kids.
Sponsors included LAZ Parking, Bill and Lynda Glavin, the George Macomber Family Fund, the Demond and Kia Martin Foundation, Denise and Joe Swan, Devin and Erin Condron, the Kelleher Family Charitable Trust, Kevin and Anne Phelan, and an anonymous donor. Also supported the gala were Island Creek Oysters. Which has donated local fare to Crossroads events for more than 10 years, and Whites Bakery in Brockton.
Phelan was presented with the Crossroads Change Everything Award for his "dedication, diligence, and commitment to the next generation of Massachusetts young leaders."
The gala was the first major Crossroads event for Hess
, who came on board in January.
Crossroads typically serves 1,100 under-served youth from greater Boston each year. According to the organization, 96% graduate high school on-time and 89% of its graduates enroll in a postsecondary program immediately following high school graduation.