April 25, 2019
Road To Responsibility Gala on Upward Trend, Raises $299K

October 23, 2018 — Road To Responsibility, a nonprofit based in Marshfield that provides day, residential, and social services to people with disabilities, announced it raised $299,000 at its recent annual gala, 20% more than it raised last year.

The increase continues a strong upward trend in funds raised via the event: last year's $248,000 represented a 52% increase over the amount Road To Responsibility (RTR) raised in 2016.

Attendance has also grown steadily, from 223 people in 2016 to 262 people last year, and 286 people most recently.

Serenity Belo, RTR's director of development and communications, said, "This year was our 30th anniversary. We spent a lot of time upfront planning and strategizing for the event and anniversary year. We spent the past few years building relationships with our donors and supporters and educated them on our milestone year.

"Our keys to success were basic: cultivation and stewardship, and bringing out mission to life which helped people understand why their support was so important."

The gala accounts for about half of the funds RTR raises annually, with most of the funds were raised through event and corporate sponsorship and an auction held at the end of the evening

Sponsors included Black Rock Advertising, Hingham Jewelers, A.W. Perry, AAX Insurance Education Foundation, Pattricia Clark, Copeland Family Foundation, and M&T Bank.

Proceeds from the Making Lives Better gala, held Sept. 21 at The Granite Links in Quincy, will support core programs, including RTR's residential, therapeutic day sites, and community and employment programs.

Belo elaborated on recent fund raising gains: "What has been a significant game changer for us has been through strategic partnerships. We partner with an event planner who helps us manage the event logistics. We have also connected with our families, who can help us better tell the story of RTR and humanize our organization and mission."

She added, "We have simplified our event to make sure that we are doing at the event ties directly to our mission."

RTR was founded in 1988 based on the belief that individuals with developmental, emotional and behavioral challenges deserve to have full and rewarding lives in the community.

Today, RTR operates 47 residences, plus co-operative and supportive living apartments in 110 communities throughout the South Shore and South Coast. RTR also manages nine day service locations focusing on educations, employment, and community enrichment.

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