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May 18, 2022
Donors Increased Support of Nonprofits by 9% Last Year
Fundraising Up

February 19, 2022 — Overall charitable giving in the country increased 9% in 2021, compared to the year before when the coronavirus pandemic first struck, anchoring a solid 19.1% growth trend over the last three years, according to a recently completed study.

According to the Charitable Giving Report, developed by the Blackbaud Institute:

  • Giving to large organizations, those with annual budgets of $10 million or more, grew by 9.0% in 2021, and by 23.0% from 2019 through 2021.

  • Giving to medium sized organizations, those with annual budgets of $1 million $10 million or more, slightly underperformed the national trend, growing by 8.5% in 2021, but posting 13.2% growth from 2019 through 2021.

  • Giving to small organizations, those with annual budgets of less than $1 million or more, slightly outperformed the national trend, increasing by 9.2% in 2021, but experiencing a more anemic 3.4% growth from 2019 through 2021.

    In terms of giving level, the average amount donated to nonprofits last year was $813, an increase of 10% from 2020, according to the report.

    The average online donation was $204. The median donation amount was $2,500for gifts above $1,000, and $20 for gifts below $1,000.

    The analysis, based on 8,635 nonprofits, found that environment-focused organizations posted the strongest year-over-year giving growth in 2021, at 19.3%, followed by 15.2% for arts and culture organizations and 14.% for high education nonprofits.

    Human services nonprofits experienced the smallest gain in giving last year, up only 1.8% from the year before. Giving to health organizations had the next smallest growth – up 5.0% from 2020.

    “Since 2016, the average donor age has increased from 62 to 65,” the report noted. “This is an indication that the mature donor cohort has demonstrated their reliability when it comes to giving back. However, this is also an indication that nonprofits have not yet fully tapped into the charitable behavior of younger generations.”

    Last year saw a continuation of multi-year trends in monthly giving patterns. October, November, and December continue to represent 37% of charitable giving, which has been true for many years now. While December remains the largest month as a percentage of giving, June continues to drive giving due to end-of-fiscal year fundraising campaigns.

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