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December 3, 2021
Road to Responsibility Virtual Gala Raises $290K, Beats Goal
Road To Responsibility

October 7, 2021 — Road to Responsibility, a Marshfield-based nonprofit that serves individuals with intellectual and developmental disabilities, recently announced that it raised $290,000 at its annual gala, held virtually, surpassing its goal by $10,000.

Road to Responsibility (RTR) said the funds will support its mission, including providing assistive technology, activities in the community, job placement support, and Special Olympic activities.

“This gala was a wonderful celebration of our organization, and all that we have overcome over the last year, said Christopher White, CEO of RTR. “Our staff really outdid themselves with the planning and dedication to make this event such a success – they elevated the gala beyond just a virtual experience, with watch parties, a live broadcast, and personal deliveries…I think everyone felt like they were experiencing something bigger than just another virtual meeting as a result of these efforts.”

More than 150 people participated in the event, which aimed to draw 100 attendees and raise $280,000.

The 33 annual Making Lives Better gala, held Sept. 23, generated 5% more revenue than last year’s virtual gala, and is expected to generate 65% of the annual amount RTR aims to raise through fundraising activities.

A spokesperson for RTR noted, “In comparison to previous in person events, although the revenue and attendance was technically lower, our expenses were also lower’ so in the end we netted a record amount.”

Funds were raised through a combination of sponsorships, ticket sales, general donations, auction items, raffle items, and a live fund-a-need auction.

Top sponsors included Xerox Business Solutions, Apothecare, and VHS Transportation.

Helping to ensure the event’s success, RTR said, was the deployment of staff and individuals tied to its programs who hand delivered welcome kits to sponsors and ticket holders.

Established in 1988, RTR today offers services to towns and communities throughout the South Shore and South Coast, operates 49 residences as well as co-operative and supportive living apartments, and manages nine day-service locations that focus on education, employment, and community enrichment.

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