Wildflower Names Audrey Loria as Its First Executive Director
Audrey Loria
Audrey Loria

June 5, 2020 — Wildflower, a Lexington-based nonprofit that provides enrichment opportunities, including summer camp, to children who have lost a parent, recently announced that Audrey Loria was named the first executive director of the 15-year-old organization.

Loris assumed the management of Wildflower from founder Cyndi Jones., whose own experience with loss provided the inspiration for Wildflower. Jones will continue her involvement as chair of the board of directors.

Loria has been a senior member of the staff for 10 years, most recently as program director, during which she built a reputation as a and professional advocate for the families Wildflower serves. She also worked extensively with Wildflower’s partner organizations and volunteers.

"This is such a difficult time for everyone. It is especially challenging for the families we serve, all of whom have lost a parent. Wildflower is committed to expanding to serve more children and families with the gift of life-changing summer camp well into the future," said Loria.

Prior to joining Wildflower, Loria worked in corporate finance and held several nonprofit leadership positions.

Loria earned a Bachelor of Science degree in finance from St. John Fisher College and a Certificate of Nonprofit Management and Leadership from Boston University’s Questrom School of Business.

Wildflower serves families in the Greater Boston area with children of camp age, typically 5 – 18 years of age, who have lost one or both parents.

Two years ago, Wildflower was awarded a $100,000 grant, which Jones at the time described as "transformational' for the nonprofit.

For the year ending Dec. 31, 2018, Wildflower posted $307,600 in revenue, of which $309,900 expenses, according to its most recently available federal tax filing.