Three Ways to Jumpstart Your Yearend FundraiserBy Brad Dowhaniuk
Planning for such a big opportunity can be overwhelming for smaller teams, so breaking the process into steps is the best way to go. Consider these three ideas to build momentum at the beginning of the giving season:
1. Kickoff the Season with an Event
The year-end giving season begins with #GivingTuesday, which occurs on the first Tuesday following Thanksgiving. In the past, nonprofits have raised, on average, $300 million in online donations on this date.
#GivingTuesday signals the start of year-end giving and the holiday season, and one of the best ways to embrace both is with a kickoff event.
There is a very wide range of events that your organization could host, some more planning- or resource-intensive than others. However, the holiday season is busy, so youll want to choose an event that invites your donors to give while allowing you to stay relatively low-stress during these busy months.
One option that satisfies both of these requirements is a group-fitness based fundraiser, such as a walk-a-thon. Though walk-a-thons most often take place in the fall and spring seasons, theyre a great event to consider for your year-end push.
Check out these steps when planning a walk-a-thon:
2. Put a Twist on a Classic Event
While a walk-a-thon is never a bad choice, theres a decent chance your participants have encountered many such events throughout their lifetime. You want your giving season kickoff event to honor your donors as well as encourage them to give, so you want it to be a fun time for everyone involved. Its time to get creative.
One type of organization has perfected the imaginative walk-a-thon fundraiser model. Educational institutions have found major success by putting a creative twist on the classic event. Here are a few ideas for your walk-a-thon fundraiser with a twist:
3. Leverage Social Networks
If you choose to go the group fitness-based fundraiser route, you should invite participants to leverage their social networks to raise even more contributions for your cause.
Walk-a-thons rely on peer-to-peer fundraising. This is slightly different from crowdfunding, which has also grown steadily in popularity. Specifically:
Not every person who contributes to your cause will be interested in participating in the physical event. You should consider creating a crowdfunding page for these donors to share on your behalf.
Brad Dowhaniuk is the co-founder of 99Pledges, which provides schools and teams with an easy-to-use, web-based fundraising solution to manage and drive success.