Nonprofits Advised to Tie Goals of Volunteers to Organization
November 11, 2018 Nonprofits seeking volunteer support from potential corporate partners will be more likely to attain their goals if they design programs that satisfy volunteers' goals as well as their own, according to a recently completed study on workplace giving and corporate social responsibility efforts.
The Giving USA Special Report on the Evolution of Workplace Giving, released by Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy, found that employees increasingly want a choice in how their employer gives back, and for their employer to give to a charity of the employees choice. This reflects trends among nonprofit donors overall, who want more information about their donations impact and more choice over how it is used.
The report noted that changes to the workforce and new attitudes toward work are affecting workplace giving, with philanthropy increasingly important to employees, employers, and nonprofits.
The report, which developed insights that nonprofits can implement, noted that landscape of workplace giving campaigns has radically expanded to include a wide range of activities, from skilled volunteer opportunities and matching gifts to more traditional federated campaigns such as United Way and the Combined Federal Campaign.
This report underscores the importance of the partnership between nonprofits and corporations, said Rick Dunham, chair of Giving USA Foundation. These findings emphasize to companies, fundraising professionals and nonprofits that effective communication, through a wide range of platforms, empowers employees to become donors and advocates for their causes in and through their workplaces, which is not only advantageous for the nonprofit, but for the corporation as well.
Among the findings:
Workplace giving is a key aspect of corporations giving. Total giving by corporations, including workplace giving, reached the highest inflation-adjusted level ever in 2017 at an estimated $20.77 billion, an increase of 8.0% in current dollars (5.7% in inflation-adjusted dollars), according to Giving USAs Annual Report on Philanthropy for that year.