Berkshire United Way, BFAIR Name Dev., Marketing Leaders

February 23, 2019 — Berkshire United Way, based in Pittsfield, recently announced that it has named a new director of development, while Berkshire Family and Individual Resources, a nonprofit based in North Adams that provides personal care, companionship, and homemaking services, has appointed a director of marketing.

Berkshire United Way Names Director of Development

Berkshire United Way recently hired Ilene Marcus as its director of development, in which role she will be responsible for developing engagement strategies and leading the organization's fundraising efforts.

"We're delighted to have Ilene on board driving our development efforts. These are challenging times for Berkshire United Way and many local nonprofits. We’re fortunate to have hired Ilene who brings a tremendous amount of creativity, energy and experience to the table," said Charles Leach, member of the board of directors of Berkshire United Way, quoted in

Marcus has three decades of experience in social service programs, policy development, operations, and revenue generation.

Most recently, she founded Aligned Workplace, where she consulted on creating revenue generating teams.

Earlier, she was CEO of ISM Consult, a consulting practice focusing on operations, strategic positioning, and revenue generation.

Marcus earned a bachelor's degree in psychology from the University at Buffalo, and Master of Social Work and Master of Public Administration degrees from Columbia University.

"Everyone has a stake in making Berkshire County thrive," Marcus noted in her blog. "Community members from all walks of life with a variety of skills give what they can to Berkshire United Way."

For the year ending June 30,2017, Berkshire United Way reported $3.98 million in revenue, of which $3.68 million came from contributions and grants, and $2.75 million in expenses, according to its most recently available federal tax filing.

Berkshire Family and Individual Resources Appoints Director of Marketing

Berkshire Family and Individual Resources (BFAIR) recently appointed Katrina Cardillo as its director of marketing.

"Katrina possesses a wealth of professional skill in the marketing field as well as invaluable experience working with not-for-profits marketing services for people with disabilities," said Rich Weisenflue, CEO of BFAIR, quoted in "Katrina will prove to be a wonderful addition to BFAIR and a terrific resource to all as we continue work within our community, for the people we support, and deliver the quality services we offer."

Prior to joining BFAIR, Cardillo most recently served as the director of marketing and development at Berkshire County Arc.

Earlier, she worked in the automotive industry at Dominion Dealer Solutions, responsible for division marketing and participation in industry events.

Cardillo earned a bachelor's degree and a master's degree in business administration and management from Massachusetts College of Liberal Arts, and a certificate in marketing strategy from the Johnson Graduate School of Management at Cornell University. She volunteers as a marketing consultant for the Northern Berkshire United Way.