Volunteerism Survey; Marketing Chief; New Property; Grants

March 12, 2019 — Nonprofits asked to help assess volunteerism in Massachusetts... WGBH names chief marketing officer... Essex County Greenbelt Association completes property purchase... Grants available from Greater Worcester Community Foundation.

Nonprofits Asked to Help Assess Volunteerism in Massachusetts

The Massachusetts Service Alliance (MSA), a Boston-based nonprofit that serves as the state commission on community service and volunteerism, has issued an invitation to Bay State nonprofits to participate in a survey aimed at assessing the overall net benefit that their volunteers provide, which will enable them to compare their score with other organizations.

“We know that across the Commonwealth, volunteers bring tremendous value to nonprofits and the communities in which they serve,” said Emily Haber, chief executive officer of MSA, “so we are excited to be able to have data to share with the field that supports our understanding. We believe the survey results will help us all build a stronger case for the importance of volunteerism in meeting critical needs in Massachusetts.”

The anonymous survey, developed by researchers at the Boston College School of Social Work, is open to professionals who engage volunteers, service members, or unpaid interns. Respondents are asked to complete only one survey per organization, which is estimated to take 15 minutes. Respondents may also enter into a drawing to receive free admission to the upcoming Massachusetts Conference on Volunteerism, May 7 in Worcester.

The survey is open through March 31. To participate, click here.

WGBH Names Chief Marketing Officer

WGBH in Boston, a nonprofit broadcaster and the largest developer of content for the Public Broadcasting Service, last week appointed Tina Cassidy to be its chief marketing officer

Cassidy has more than two decades of experience in communications, including a decade as a journalist at The Boston Globe. She will lead WGBH’s marketing, communications, and public relations efforts, which includes responsibility for local and national marketing, institutional branding, events strategy, creative and design services, station relations, and audience and media research.

“This an exciting time in the media industry as audiences change how they view and listen to content. I’m confident that Tina’s experience as a journalist, public relations thought leader, and executive in an entrepreneurial environment will help drive greater innovation in creating awareness and strengthening engagement with the vital work we do at WGBH,” said WGBH President Jonathan Abbott.

Before joining WGBH, Cassidy was executive vice president and chief content officer at InkHouse, where she helped grow the innovative bi-coastal integrated digital marketing and public relations agency through new geographical markets, sectors, and service offerings She is the author of several nonfiction books that focus on women and culture. Her latest is Mr. President How Long Must We Wait?: Alice Paul, Woodrow Wilson and the Fight for the Right to Vote.

Cassidy holds a Bachelor of Arts degree in journalism from Northeastern University and is on the board of the New England Center for Investigative Reporting.

Essex County Greenbelt Association Completes Property Purchase

The Essex County Greenbelt Association, a nonprofit based in Essex that works with landowners and the 34 cities and towns of Essex County to conserve open space, farmland, wildlife habitat, and scenic landscapes, recently announced it has completed the acquisition of its newest conserved property, the Beaver Pond Reservation on Battis Road in Merrimac.

After Merrimac voters last spring approved the contribution of $10,000 from town funds to support the $150,000 purchase, Greenbelt closed the funding gap by raising additional funds from other town residents, other individuals, and three grants, including from the state’s Conservation Partnership Program.

When Greenbelt completes its trail work over the next several months, new footpaths will lead into Beaver Pond Reservation.

Greenbelt manages the conservation of over 17,000 acres from its headquarters at the Allyn Cox Reservation in Essex. In 2017, it adopted a strategic plan that includes conserving an additional 10,000 acres in Essex County over 10 years and establishing a presence in the Merrimack Valley.

Gr. Worcester Community Foundation Inviting Nonprofits to Apply for Grants

The Greater Worcester Community Foundation, based in Worcester, yesterday announced it is accepting grant applications from nonprofits focused on improving health and healthcare in the Worcester region.

Grants of more than $100,000 will be considered, as well as projects lasting more than a year.

Eligible projects include those that increase the supply of qualified, culturally competent and appropriately credentialed mental health professionals and paraprofessionals; close gaps in service, increase access to services and diminish stigma; address relevant policy concerns, taking into account the need for public advocacy and/or education; recognize the need for wrap-around services and incorporate them in program design and execution, include the perspectives of persons with lived experience of the issues being addressed; or show evidence of significant collaboration; joint proposals are encouraged.

Deadline to apply: April 26. Details.