Millennials Are Giving to Charities with Plans to Do More
June 9, 2019 Nonprofits concerned about the future of fundraising may take heart from a recent analysis that found Millennial entrepreneurs are the most highly engaged and committed to philanthropy, compared with their Baby Boomer and Gen X counterparts, with nearly half saying charitable giving is a critical piece of who they are.
According to findings developed from Entrepreneurs as Philanthropists, produced by Fidelity Charitable, Millennials, born 19802000, are more likely to value charitable giving opportunities that help them learn, grow, or expand their sphere of influence:
"This focused and deliberate approach to business is reflected in their charitable giving decisions," the report notes. "They prefer to give in traditional ways to well-established nonprofits, and they dont feel the need to be personally involved in the organization or to make decisions for how the money is used. They trust the organizations they support to use their donations well."
More than 80% of Baby Boomer business owners prefer to give to smaller nonprofits where they know their dollars will have a big impact. And 66% of Baby Boomer entrepreneurs give to a limited number of specific causes, displaying a more focused approach to their philanthropic efforts compared to the 57% of Millennials who support a wide variety of causes
Sandwiched between Millennials and Boomers, Gen X entrepreneurs, born 19651979, also fall in the middle of most attributes measured in this analysis, sharing characteristics with both adjacent generations:
Gen X entrepreneurs are focused on their local communities. Ninety percent value charities that benefit the area where they live, compared to 79% of Boomers.
Similar to Boomers, Gen X entrepreneurs tend to focus their giving on a narrow set of causes and prefer to support well-established nonprofits. However, more closely aligned with Millennials, Gen X likes to be hands-on, with 61% preferring to be personally involved with the charities they support.