Boston Marathon Raised $38.7M for Nonprofits, Setting a Record
The 2019 race, held April 15, surpassed the previous fundraising record of $38.4 million, which was set in 2014 with an expanded total field size of 36,000 athletes. The 2019 total field size was 30,000 athletes, including more than 2,500 fundraising runners.
Total funds include $20.3 million raised through the Official Charity Program of the Boston Athletic Association (B.A.A.), $14 million raised through John Hancock's Non-Profit Program, and $4.4 million from other qualified and invitational runners.
Most of the fundraising athletes gained entry through the B.A.A. and John Hancock programs, which provide nonprofits with guaranteed entries that are used to recruit athletes to fundraise for their organizations.
"This year's record-setting fundraising totals are just the most recent example of how our athletes continue to raise the bar at the Boston Marathon," said B.A.A. CEO Tom Grilk. "We are immensely proud to be associated with the athletes and organizations participating in our charity programs. Each dollar raised through these athletes will have a profound impact on our communities. And we're very thankful to our friends at John Hancock, with whom we proudly reflect on another great year of fundraising."
Marianne Harrison, president and CEO of John Hancock, added, "This fundraising record is a significant achievement that helps make our city and region a healthier, more equitable place. I am proud that John Hancock's longstanding Boston Marathon sponsorship continues to drive meaningful social impact, and I thank our nonprofit partners and everyone who ran, donated, and volunteered. It is especially meaningful to set a new record this year given the marathon was on One Boston Day for the first time since 2013."
John Hancock again partnered with CrowdRise to offer a centralized online platform to capture Boston Marathon fundraising and provide support to the hundreds of charities. The site showcases all the 2019 partner nonprofit organizations and features the personal stories of the runners who supported them.
Over the past 30 years, the official B.A.A. Charity Program and John Hancock's Non-Profit Program have combined to raise more than $372 million for community-based organizations.
Established in 1887, the B.A.A. seeks to promote a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, John Hancock has been the principal sponsor of the Boston Marathon.